Equipment rental

Saturday at the counter.
Every call still answered.

The counter line and the phone always peak together — and the caller asking about a mini-ex for Monday won't wait on hold. ServiceRelay answers every call, handles the do-you-have-it and what-does-it-run questions, books the reservation, and chases the returns and contractor quotes your counter never gets to.

Built around how a rental yard actually runs.
Availability questions, reservations, returns — covered.

Where it fits

Where does AI actually fit in an equipment rental business?

At the counter's second phone line — the one you don't have. The AI answers the availability and rate questions that make up most of your calls, takes reservations by your rules, reminds renters before the return goes late, and follows up the contractor accounts and event quotes worth real money. The yard and the equipment stay yours.

The baseline

What does it handle for every rental yard?

The baseline kit — the calls, bookings, and follow-through every counter bleeds without. Each piece writes into the system you already run.

Equipment rental

Every call answered

Counter three deep, yard check, after close — the agent picks up as your counter, every time it rings.

Equipment rental

Rates & availability answered

What it rents for, what a weekend runs, what's in the yard — answered instantly from the rates and rules you set.

Equipment rental

Reservations booked

Dates, duration, delivery or pickup — booked straight into the system you already run, deposit rules included.

Equipment rental

Return reminders that fire

Due-back reminders go out before the deadline — and the extension becomes a booking instead of a late-fee argument.

Equipment rental

Quotes that get chased

Contractor accounts, monthly rates, event packages — every quote gets a follow-up cadence until it signs or says no.

Equipment rental

Reviews on autopilot

The review ask goes out when the equipment comes back and the job went well — timed to the win.

Built for the trade

What does it do that only matters at a rental yard?

The rental-specific pieces — configured around availability, off-rents, and delivery windows, because that's where rental money actually leaks.

Photo
Fig. — Saturday rush Counter busy, phone covered
Equipment rental

Availability without the hold music

The most common call — 'you got one for Saturday?' — gets a real answer and a held reservation, by your rules, instead of a hold queue that hangs up and rents elsewhere.

Equipment rental

Off-rent follow-through

Due-back reminders, extension bookings, and overdue chases run on their own cadence — the equipment comes back on time or keeps earning, either way on purpose.

Equipment rental

Delivery scheduling

Delivery and pickup windows booked around your routes and your driver, confirmed by text — the site is ready and the driver isn't calling closed gates.

One piece of the suite

What does a real call sound like?

This is the shape of it — your fleet, your rates, your rules. Configured to how your yard actually runs, not a generic answering script.

Caller

Hey — do you have a mini excavator available this weekend? Saturday through Sunday?

Agent

Let me check that. We do — Saturday pickup, back Monday morning counts as the weekend rate. Are you digging with it, and do you have a trailer or need delivery?

Caller

Digging footings. I've got a trailer — but what does delivery run, just in case?

Agent

Both options will be on your confirmation. To hold it I'll need a name and a card for the deposit — takes a minute. Want me to lock Saturday in?

Caller

Yeah, let's do it. Mike Reyes.

Agent

Done, Mike — mini-ex held for Saturday, back Monday by 9. You'll get a text with the confirmation, the deposit receipt, and what to bring for the trailer hookup.

  • Reservation booked — mini excavator, Saturday to Monday 9 AM, deposit taken
  • Renter record logged, trailer pickup noted
  • Confirmation + what-to-bring texted; due-back reminder scheduled
  • You get the text: "Mini-ex reserved for Saturday — deposit in."

All of that — the booking, the log, the texts — is the automation engine behind the agent doing its job the second the call ends. The agent is one piece of the suite; the follow-through is the rest.

Start with one

The pieces equipment rental shops start with.

Each one stands alone — buy the piece that's bleeding the most and add the rest when it's earning its keep. See all plans →

The Front Door

Industry voice agent

A proven agent for your trade — start from the standard build (say, roofing) and customize it to how you answer.

$99/mo usage overages billed to you
Start now Instant checkout · cancel anytime
The Foundation

Booking tool + custom dashboard

A booking setup wired to how you actually take work, with a custom dashboard that shows the numbers you run on — jobs, leads, and follow-ups in one place. Scoped on a call.

Pricing on the call
Book a call
Curb Appeal

Connected site

Everything in the starter, wired to the systems you already run — booking, CRM, the tools your leads flow into.

$349 then $39/mo
Start now Instant checkout · cancel anytime
Straight answers

What rental operators ask before they buy

Will callers know it’s AI?

It answers as your counter and handles the call naturally. The caller gets what they wanted — a real answer about Saturday — instead of hold music and a hang-up.

Can it actually check availability?

It books by the rules and inventory picture you give it — and if your rental software has an API, we wire it in so the answer is live. Where a human call is the right move, it holds the request and routes it instead of guessing.

Does it work with Point of Rental, Booqable, or Quipli?

If it has an API, we wire it — reservations, renter details, and due-backs land in the system you already run.

What about deposits and rental agreements?

Your policy runs as written: deposit required to hold, agreement sent for signature before pickup, ID rules stated up front. The automation engine behind the agent sends the paperwork the second the call ends.

How fast can it be answering?

Days, not months. It starts from a proven build and gets configured to your fleet, your rates, and your rules on a call with us.

What does it cost?

The voice agent is $99/mo (usage overages billed to you). Everything else is à la carte — start with the piece that's bleeding the most. Full pricing is on the pricing page.

Also built for: · all industries · the five systems

Tell us what sucks

The busiest days shouldn't be the leakiest.

Tell us how your yard runs and we'll show you the agent picking up live — your fleet, your rates, your rules.

We reply same day during business hours.

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