Season's open.
Every call caught.
The first warm week, everybody calls at once — openings, green water, install quotes, route changes. ServiceRelay answers every one, books it into the system you already run, and keeps chasing the quotes while your trucks stay moving.
Built for every side of the pool business.
Above-ground, in-ground, maintenance routes, and cleanups — covered.
Serving and the towns around it.
Where does AI actually fit in a pool business?
In the front office — not at the water's edge. The AI catches the seasonal flood of calls, sorts the emergency cleanup from the install inquiry, books both correctly, and keeps the maintenance routes and quote follow-ups running. The water chemistry and the build stay yours.
- Tue 12:15 PM · green-water call during lunch. No answer. No callback. No job.
- Opening week: the voicemail box filled by Wednesday. Nobody had time to work the list.
- The install quote sat two weeks. 'We went with the other guys — they called back.'
What does it handle for every pool company?
The baseline kit — the calls, bookings, and follow-through every pool business bleeds without. Each piece writes into the tools you already run.
Every call answered
Truck day, route day, mid-install — the agent picks up as your office, every time it rings.
Sorted and booked
Opening, cleanup, repair, or install inquiry — sorted on the call and booked straight into your schedule.
Quotes that get chased
Install and renovation quotes get a follow-up cadence the moment they go out — until they sign or say no.
Reminders that kill no-shows
Appointment confirmations and day-before reminders fire on their own — gates unlocked, dogs in, water accessible.
Reviews on autopilot
The review ask goes out when the pool sparkles — timed to the moment the yard looks its best.
Missed-call text-back
If a call ever does slip, the caller gets a text in seconds — before they dial the next pool company.
Which side of the pool business does it cover?
All of them. The offerings run across the service library — installs to weekly routes — so the front office holds no matter which trucks you run.
Above-ground installs
Inquiry to site-check booked on one call, with the quote follow-up cadence started the moment the number goes out.
In-ground builds & renovations
Discovery calls booked, long-cycle quotes kept alive for the weeks they take — the big-ticket lead never goes quiet.
Maintenance routes
Weekly service booked to route days, missed visits rescheduled automatically, route changes confirmed by text.
Cleanups & one-offs
Green water before the party — triaged, booked fast, and confirmed, with the follow-up treatment visit already on the calendar.
What does a real call sound like?
This is the shape of it — your greeting, your questions, your schedule. Configured to how your company answers, not a script we hand every pool outfit.
Hi — our pool's completely green and we've got a graduation party Saturday. Can anyone help?
We can. Quick questions so the tech comes ready: roughly how big is the pool, and when was it last treated?
It's an in-ground, maybe 20 by 40? Honestly it sat all spring.
Okay — that's usually a shock treatment plus a follow-up visit to get it swimmable. We can start Thursday morning. Fair warning: Saturday depends on how it responds, and the tech will tell you straight on-site.
Thursday works. Whatever it takes.
Booked Thursday 9 to 11, follow-up penciled for Friday. You'll get a text confirming both — leave the gate open and we'll take it from there.
- Cleanup booked Thursday 9–11 + follow-up visit penciled Friday
- Lead logged: in-ground ~20×40, sat all season, party deadline
- Homeowner texted both confirmations + gate reminder
- You get the text: "Green-water rescue, Thu 9 AM — party Saturday."
All of that — the booking, the log, the texts — is the automation engine behind the agent doing its job the second the call ends. The agent is one piece of the suite; the follow-through is the rest.
The pieces pools shops start with.
Each one stands alone — buy the piece that's bleeding the most and add the rest when it's earning its keep. See all plans · price your build →
Industry voice agent
A proven agent for your trade — start from the standard build (say, roofing) and customize it to how you answer.
Booking tool + custom dashboard
A booking setup wired to how you actually take work, with a custom dashboard that shows the numbers you run on — jobs, leads, and follow-ups in one place. Scoped on a call.
Quote automation & PDF generation
Quotes that build and send themselves, with clean PDFs generated on the spot.
What pool companies ask before they buy
Will callers know it’s AI?
It answers as your office and handles the call naturally. It never claims to hold a test strip — and the caller gets what they wanted: an answer and a booked visit instead of voicemail.
Can it handle opening week?
That's the point of it. The agent doesn't queue and doesn't get tired — the first-warm-week flood gets answered, sorted, and booked while your trucks stay on route.
We do installs AND weekly service. Does it know the difference?
Yes — it's configured to your service lines. Install inquiries get the discovery-call track and quote chasing; service calls book to route days; cleanups get triaged and booked fast.
Does it work with our scheduling software?
If it has an API, we wire it — bookings and lead notes land in the system you already run. If the routes live in a spreadsheet, we'll meet you there and take it further.
What about the off-season?
The pieces are à la carte, month to month — no long contracts, no rip-and-replace. We'll talk through how your season actually runs on the call and set it up to match.
What does it cost?
The industry voice agent is $99/mo (usage overages billed to you). Everything else is à la carte — start with the piece that's bleeding the most. Full pricing is on the pricing page.
Also built for: Roofing · Plumbing · Tree service · HVAC · Restoration · Landscaping · Pest control · Electricians · all industries · the five systems
In New Jersey? The pools Jersey edition — in person across Central Jersey.
Opening week shouldn't cost you jobs.
Tell us how your company runs and we'll show you the agent picking up live — your greeting, your service lines, your schedule.